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WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that it has acquired Admeta, a leading provider of solutions for digital programmatic sell-side platforms based in Sweden. This acquisition is part of WideOrbit’s ongoing commitment to expanding its digital offering for major media companies and providing the most comprehensive media management solutions globally for premium publishers.
Admeta will operate as a fully owned subsidiary of WideOrbit. Financial terms of the acquisition have not been disclosed.
Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID.
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