Ciesco releases its latest Sector Spotlight on the trends and activity shaping AI-powered Creative Production.
This in-depth report provides professionals and investors with critical insights into one of the most rapidly evolving areas of the marketing and media landscape. As the AI conversation shifts from tools to transformation, creative production is entering a defining period in which the operating model, not the size of the AI investment, has become the key value driver.
Inside, we explore the market developments driving the sector forward, from the rise of AI agents in end-to-end creative workflows and the emergence of creative judgement and governance as new sources of value, to the enduring competitive edge of human creativity and craft. We spotlight pioneering businesses such as Silverside AI and I Believe in Swordfish, share the three key themes the Ciesco team identified at Cannes Lions 2026, and examine the most notable recent M&A activity reshaping the competitive landscape.
Drawing on our team’s experience advising transformative businesses across the Technology, Media and Marketing sectors, we offer a clear and considered view of where the market stands today and where it is heading next.
Enquiries
If you would like to discuss our insights in more detail, feel free to connect with our team:
Chris Sahota, CEO chris.sahota@ciesco.com
Aika Kussimova, Director aika.kussimova@ciesco.com
Jack Andrews, Director jack.andrews@ciesco.com
Rebecca Gunner, Marketing & Operations rebecca.gunner@ciesco.com
About Ciesco
Ciesco is a leading specialist M&A firm with a focus on the technology, media and marketing sectors. Headquartered in London and operating globally, Ciesco offers a unique combination at partnership level of senior industry practitioners and sector specialist investment bankers. This enables an extensive network of contacts and strong relationships that reach into organisations worldwide at C-suite sponsor levels. Ciesco is well regarded in the market for its specialist advice derived from the deep understanding of the sector, industry and buyer landscape insights, and execution expertise.