Executive Summary
2020 saw a significant decline in the deal volume for mergers and acquisitions in the technology digital and marketing sectors. With 1.091 transactions recorded in 2020, the sector experienced a 19% drop over 2019 levels, well below the average 1,241 deals per annum recorded over the last 5-years’ period. This has largely been driven by the COVID-19 impact on buyer confidence and general lack of visibility in trading. This was compounded by the need to adjust to the “new normal” and significant changes in consumer behavior. The total value of deals, excluding mega-deals (defined as deals over $10bn), was $55.9bn, a 50% decline on 2019 levels.
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