Ciesco advises Trinity Mirror Plc on the sale of its Digital Marketing Business: Rippleffect to Idox Plc

United Kingdom
Sell side advisory
Digital Experience / Information Solutions

About this transaction

Ciesco advises Trinity Mirror Plc (TNI: LSE), the UK’s largest national and regional multimedia content publisher with a market cap of £300m, on the sale of its digital marketing business Rippleffect to AIM-listed Idox Plc (market cap of £247m).

Rippleffect is one of the UK’s leading strategic, full service digital agencies. Based in Liverpool and employing over 70 staff, the agency delivers creative digital solutions and works with some of the UK’s most ambitious brands and influential organisations.

The acquisition of Rippleffect is in line with Idox plc’s target of achieving £100m of revenues. Idox will integrate Rippleffect alongside its existing digital agency, Reading Room. The acquisition supports Idox’s strategy of enhancing its digital capability and extends the range of service offerings that can be delivered to clients across all its domains and sectors.

About Trinity Mirror

Trinity Mirror Plc is the UK’s largest content publisher with national and regional newsbrands across the country. Producing and distributing content through newspapers and associated digital platforms, Trinity Mirror owns influential and iconic brands such as the Daily Mirror, Sunday Mirror, Sunday Mail alongside market leading daily titles in key metropolitan areas in the UK.

The company generated revenues of £593m in 2015 and EBITDA of £132m.

About Idox Plc

Idox Plc (AIM: IDOX) is supplier of specialist information management solutions to the public sector and to highly regulated asset intensive industries around the world and in the wider corporate sector.

Idox employs over 600 staff located in the UK, the US, Canada, Europe, India and Australia. The company generated revenues of £62m in 2015 and adjusted EBITDA of £18m.


"Ciesco has been instrumental in ensuring we found Rippleeffect the right partner for its future ambitions. Their expertise of the digital media market proved invaluable in securing the right buyer and a successful outcome for all parties."
Phil Machray, Head of Corporate Development, Trinity Mirror Plc
"Trinity Mirror is a leader in the industry and we are delighted to have supported them in this transaction. Rippleffect is a Top 100 digital marketing agency and their reputation and capabilities are a great complementary fit with those at Reading Room. With Idox, the management team can continue to produce award-winning work that takes the agency from strength to strength."
Chris Sahota, Founder & CEO, Ciesco