About this transaction
Ciesco advises Story Worldwide, US content business, ahead of the sale of its US operations to Next15, global marketing services group, for $6.6m.
The cash acquisition of Story, which has offices in both Seattle and New York, is set to be completed by the end of this month, with the agency having counted Unilever, Lexus and Beech-Nut amongst its clients.
Richard Eyre, Chairman, Next15
The acquisition of Story Worldwide adds an exciting new business in line with the group's strategy of investment in content, insight and technology. Significant steps are being taken to streamline operations whilst preserving first class client service; the simplifying of our international operations in EMEA and APAC is well under way and we are co-locating our businesses in San Francisco.