Ciesco advises Serviceplan, the largest European independent agency group, on its acquisition of US-based Pereira O’Dell

USA / Germany
Buy side advisory
Digital Creative / Integrated Marketing

Transaction overview

We are delighted to announce the successful completion of our latest transaction, advising Serviceplan, one of the largest independent marcom groups in the world, headquartered in Germany, on its acquisition of Pereira O’Dell, the highly-awarded creative agency based in San Francisco and New York. Serviceplan acquired the strategic interest in Pereira O’Dell shareholding out of DDB network, part of the Omnicom Group.

With the Serviceplan Group’s worldwide network spanning 35 countries and Pereira O’Dell’s US operations rooted in US’s West Coast and East Coast, the new alliance strengthens the international reach of both agencies. This partnership will supercharge creative capabilities for Serviceplan and facilitate the global integration of key clients across the network, while giving Pereira O’Dell an international offering for clients in the US.

Download press release

About Pereira O’Dell

Pereira O’Dell is a full-service bi-coastal creative agency with offices in San Francisco and New York. Clients include Adobe, Fifth Third Bank, Rakuten, MINI, Stella Artois, Corona, Intel, The Cheesecake Factory, and several brands under the General Mills umbrella. Pereira O’Dell has amassed over 100 respected Advertising and entertainment awards including numerous Cannes Lions, Clio’s, D&AD, Pencils, Effie’s and an Emmy win.

Serviceplan’s press release

Ciesco’s role

Ciesco acted as exclusive advisor to the Serviceplan Group in identifying strategic growth opportunities in the US and subsequently managing the acquisition process. Pereira O’Dell was selected as lead partner of choice given its highly regarded creative expertise in the US marketplace, excellent reputation, and a very strong client base. The deal involved working with the principals of Pereira O’Dell in the buyout of their company’s shares from the Omnicom Group and subsequent acquisition by the Serviceplan Group.

Client testimonials

"Ciesco has been an invaluable strategic partner to the Serviceplan Group in our international growth. Their knowledge of the sector and reach into the market place found us the ideal partner in Pereira O’Dell. For the Serviceplan Group, this is a strategic step towards increasing our existing global footprint. Following our long-term international strategy, we believe in our goal to offer our integrated agency concept with creative & content, media & data and experience & technology in all relevant international markets. Our partnership with Pereira O‘Dell is the next logical step forward."
Florian Haller, CEO, Serviceplan
"We are thrilled about our new partnership with the Serviceplan Group. From our very first meeting, we knew our shared vision of creative excellence, independent spirit and creating a unique global offering, was not only exactly what we wanted for Pereira O’Dell as an agency, but for our clients too. We are looking forward to navigating this next chapter, together."
Andrew O'Dell, CEO, Pereira O'Dell