Ciesco Advises Modco Media on its Management Buyout from Serviceplan Group

Buy side advisory
Media Agency / Management

Transaction overview

Ciesco has successfully advised Erik Dochtermann on his management buy-out of MODCO Media, a full-service media agency based in New York, from Serviceplan Group, the largest independent agency group in Europe.

MODCO has regained its status as a fully independent media agency following the founder-led MBO. The company provides comprehensive media services across Entertainment, Finance and Gaming sectors, delivering expertise for international blue chip clients such as, FOX and Annapurna.

Management has ambitious growth plans for the newly independent business with an objective to branch into adjacent sectors and enhance its service offering to clients through expansion into new product lines including SEO, search and social.

About MODCo Media

Founded in 1991, the New York-based MODCo Media has been one of the few independent creative full-service media firms left in the US. With a strong media capability (over $110M in annual billings), MODCo Media integrates strategic planning and media buying with creative solutions across all platforms, providing communication strategy, media planning & buying, reporting & analytics, and SEO services. The agency has worked with some of the most successful fashion, luxury and entertainment brands, including Rockstar Games, 2K Games, Kenneth Cole, True Religion, Vera Wang, Hunter and Brighthouse Financial, part of MetLife.

About Serviceplan Group

Serviceplan Group is the largest independent communications agency group in Europe, with approx. €400m in agency fees generated by over 3,400 employees worldwide. The Munich-headquartered company operates an integrated model among its various specialist agencies (at more than 35 locations worldwide), combining its creative arm (Serviceplan), digital arm (Plan.Net) and media arm (Mediaplus) under one single roof to create a “House of Communication”. Numerous clients benefit from this integrated concept, including global brands such as BMW, BSH Bosch Siemens Hausgeräte, Continental, Deutsche Bahn, Deutsche Telekom, IKEA, Lufthansa, L´Oréal, Media Markt, MINI, Novartis, Sky and many others.