We are delighted to announce our latest transaction, advising MediaPath, a leading global media consulting company specialising in agency selection processes, media performance measurement, and media benchmarking delivered through technology-enabled services, on its sale to Ebiquity Plc.
The acquisition accelerates Ebiquity’s vision to become a fully integrated world leader in media investment analysis, with a formidable breadth and depth of media talent, global reach and national market expertise, and further strengthens the combined group’s position as the world leader in media investment analysis.
MediaPath’s founder, Susanne Elias, has 24 years of experience operating in the media space and joins the Ebiquity Executive Leadership team as Chief Business Integration Officer. MediaPath will also re-brand as Ebiquity soon after completion.
Founded in 2008 in Stockholm, MediaPath is a technology-driven multi-national media consultancy. The MediaPath Group specialises in agency selection processes, media performance measurement, media benchmarking, and pitch management, delivered through technology-enabled services. They offer unique and powerful performance-based methodologies for advertisers while acting as media experts by providing improved processes, high quality tools and frameworks for all their media governance requirements.
It operates through a globally distributed model and has 45 team members across 12 countries that operate remotely. The MediaPath Group has an international client list such as ABInBev, Disney, Heineken, KraftHeinz, Pandora, Sky, JPMorgan Chase & Co and McDonalds.
Ebiquity Plc (LSE AIM: EBQ) is a world leader in media investment analysis. It harnesses the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. Ebiquity is able to provide independent, unbiased advice and solutions to brands because they have no commercial interest in any part of the media supply chain.
Ciesco was the exclusive sell-side advisor for MediaPath and was selected based on its specialist sector expertise. The transaction marks Ciesco’s third deal in this vertical market, after the acquisitions of Right Spend by LDC, and of Mediasense by Apiary.