Transaction overview

Ciesco acted as exclusive advisor to the management teams of Spark44 and Accenture in forming a partnership designed to equip Jaguar Land Rover with digital-first, multi-platform, and personalised CX solutions, enhancing customer engagement and delivering a more precise experience across every brand touchpoint.

• Through this acquisition, Accenture will bring together the delivery of JLR’s marketing data and creative capabilities around the world. This is an important and strategic move to significantly enhance the scale, speed and effectiveness of JLR’s global marketing programme.
• Spark44 will partner with Accenture Interactive and Accenture Operations. The new agency model gives their client JLR industry-leading capabilities across marketing channels in support of its “Customer First” philosophy and provides Spark44 management and employees opportunities within a much larger organisation.