Ciesco advised Accenture and JLR’s in-house agency, Spark44, on the formation of a new innovative global marketing agency

Ireland / United Kingdom
Corporate advisory
Consulting / Marketing Services

Transaction overview

Ciesco team advised the management teams of Spark44 and Accenture on this partnership to support Jaguar Land Rover with multi-platform, digital first, personalised CX capabilities and services to enhance the purchasing and ownership experience and provide a more precise approach across all brand touchpoints.

  • In creating this innovative marketing agency model, Accenture will bring together the delivery of JLR’s marketing data and creative capabilities around the world. This is an important and strategic move to significantly enhance the scale, speed and effectiveness of JLR’s global marketing programme.
  • Spark44 will partner with Accenture Interactive and Accenture Operations. The new agency model gives their client JLR industry-leading capabilities across marketing channels in support of its “Customer First” philosophy and provides Spark44 management and employees opportunities within a much larger organization.