/ THIS TRANSACTION
We are pleased to announce the successful completion of our latest transaction, advising the shareholders of Mavens of London, a leading data-driven, digital marketing and analytics consultancy, on its sale to Kantar, the global leading data, insights and consulting company.
This marks the first acquisition for Kantar since a majority stake in the group was acquired by Bain Capital from WPP last year.
/ CIESCO'S ROLE
Ciesco acted as the exclusive advisor to the shareholders of Mavens of London. Mavens’s expertise in digital and their holistic, data-driven approach to understanding the clients’ ecosystem and making strategic recommendations attracted very strong interest from across the buyer landscape. Kantar was identified as the perfect fit for Mavens as it offers an opportunity to integrate their proprietary tools and capabilities into Kantar’s Analytics team, and hence amplify the existing offering and scale across the client base, that include the world’s leading brands.
/ About Mavens of London
Mavens of London is at the forefront of online measurement, research, and strategy, consulting for some of the world’s largest brands. Its work is truly global, across industries and continents. Mavens uses analytics and data extracted from across the internet to enable brands to understand their consumers, optimise their digital properties, and make better strategic decisions.
/ ABOUT KANTAR
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
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