/ Forward Thinking
Last year, for example, the forward-thinking J. Walter Thompson Amsterdam was crowned Cannes Lions Innovation Agency of the Year after the sensation of its ‘Next Rembrandt’ campaign for the ING bank, which used facial recognition technology and 3D-printing to create a new masterpiece.
So how can other regions replicate the success of this marketing utopia? To answer this question, let’s take a look at the latest major union Ciesco advised on – communications behemoth Havas Group’s acquisition of edgy agency Lemz – and what such deals can teach us about the future of the industry.
/ Brand Disconnect
Yet The Havas Meaningful Brand Index, one of the largest annual studies of meaningful brands, reveals there is a huge disconnect between people and brands. Most people would not care if 74% of all brands disappeared for good, with only 40% of consumers believing brands help improve their life quality and well-being.
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