WPP, the world’s largest marketing group, reported revenue growth of 13.3% to £7.40bn ($9.33bn) for the first half of 2017. However, this was largely due to an 11.4% gain from currency, and a 2.2% growth from acquisitions. Organic revenue growth over the period fell by 0.3%. The recent trend provides a starker picture for the firm with Q2 organic revenue falling by 0.8%, with a heavy 4.1% fall in July alone. Net sales, the most meaningful and accurate reflection of WPP’s top line growth, decreased by 1.7% in the second quarter, and by 0.5% in the first half. Market Intelligence Holding companies struggle in the US but growth remains robust in the UK