January, 2021

Private Equity Wire calls attention to Ciesco market intelligence

Ciesco tracked global M&A activity in the tech, digital, media and marketing sectors, reporting 1,091 M&A transactions in 2020, with announced deal values of USD55.9 billion. This value excluded the one mega-deal of the year (defined as a deal greater than USD10 billion): the USD27.7 billion acquisition of communication platform Slack by Salesforce. This took place despite a mostly pandemic-induced 19 percent drop in M&A activity last year.

Digital Media, Traditional Media and MarTech were the most popular sectors for deal-making, collectively representing over half of all deal volume in 2020. Customer Relationship Management businesses (CRM) saw a 30 percent year-on-year rise in M&A activity. Chris Sahota, CEO of Ciesco, says: “Our report demonstrates the attractiveness of data and technology-driven business models to financial investors, and through last year’s turbulence, businesses are learning to adapt and future-proof their operations.

“2021 will be a period of re-invention for many companies. Technology and data will be at the forefront of this evolution, with smart use of data informing decisions across all parts of an organisation.