One of the most powerful presentations of the event was given by Willlem, CEO of Havas Lemz. Lemz, one of the most awarded agencies in Europe, was acquired by Havas Group in November 2016 [link]. Willem talked about the values driving Lemz while it was an independent agency and how these values had become even stronger since the acquisition. The focus of the agency is on creating meaningful and impactful work. One of their most significant and highly recognised and awarded works, the “Sweetie” campaign, built to eliminate web child sex abuse, is aimed not only at raising awareness but at catching and identifying predators and pressuring governments to take action. They choose ‘meaning over money’ and are using ‘creativity to build a better world’ – unsurprisingly they are now aiming at creating work which will potentially receive a Nobel Prize.