/ Deal Tracking
An extensive research report analysing the global M&A activity in the digital, media, marketing, and related technology sectors, as well as an outlook for the sector.
Our team tracks all M&A activity in the sector throughout the year and publishes the key findings, along with our analysis, insights, and outlook in a report, published annually. These reports not only offer valuable deal intelligence in terms of volume, value, geography and sector of the relevant M&A activity, the evolving buyer landscape and the types of businesses and skills sets we are seeing being acquired, but also provide key insights into the trends that we expect in the coming years.
In terms of the most attractive sectors (and sub-sectors) for the buyers, Marketing Technology (including adtech) was the most active sector. Mobile remained popular, but deal volumes went down. Data & Analytics and Digital Content & Creative agencies – featured high on acquirers’ wish lists.
Geographically, US dominated with the deal number (in line with 2016) and UK is on the second spot. While APAC was down (mainly because of the decrease in the activity in China), Western Europe was up 34%, with Germany playing a significant role in this increase in activity. Whilst creating a steady year-on-year growth through 2016, M&A activity in Germany greatly accelerated in 2017 with 63 recorded deals – a fascinating 66% increase.
We expect a busy year in 2018, with accelerated interest from Emerging Buyers and exciting new business models continuing to evolve.
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