October, 2020

Ciesco market intelligence featured in Business Insider

Ciesco, a global M&A advisory firm focused on tech and media, tracked a number of high-profile deals in sports betting over the last year, including William Hill’s takeover by Caesars Entertainment, Flutter Entertainment taking full control of the Stars Group, and affiliate-marketing giant Better Collective acquiring online-gaming lead generation firm Atemi Group.

While Ciesco said the overall number deals across global tech and media fell year over year in 2020 because of the pandemic, the firm forecasted a rebound in 2021 that will include sports betting.

“What we predict is that due to the growth of digital platforms, the rise in remote working, and COVID restrictions, as well as the easing of restrictions around online beating easing globally, there will be a surge in sports betting mergers and acquisitions this year,” Ciesco CEO Chris Sahota told Insider.