/ THIS TRANSACTION
We are delighted to announce the successful completion of our latest transaction, advising Serviceplan, one of the largest independent marcom groups in the world, headquartered in Germany, on its acquisition of Pereira O’Dell, the highly-awarded creative agency based in San Francisco and New York. Serviceplan acquired the strategic interest in Pereira O’Dell shareholding out of DDB network, part of the Omnicom Group.
With the Serviceplan Group’s worldwide network spanning 35 countries and Pereira O’Dell’s US operations rooted in US’s West Coast and East Coast, the new alliance strengthens the international reach of both agencies. This partnership will supercharge creative capabilities for Serviceplan and facilitate the global integration of key clients across the network, while giving Pereira O’Dell an international offering for clients in the US.
/ LEADING US-BASED CREATIVE AGENCY
Pereira O’Dell, is a full-service bi-coastal creative agency with offices in San Francisco and New York. Clients include Adobe, Fifth Third Bank, Rakuten, MINI, Stella Artois, Corona, Intel, The Cheesecake Factory, and several brands under the General Mills umbrella. Pereira O’Dell has amassed over 100 respected Advertising and entertainment awards including numerous Cannes Lions, Clio’s, D&AD, Pencils, Effie’s and an Emmy win.
/ CIESCO'S ROLE
Ciesco acted as exclusive adviser to the Serviceplan Group in identifying strategic growth opportunities in the US and subsequently managing the acquisition process. Pereira O’Dell was selected as lead partner of choice given its highly regarded creative expertise in the US marketplace, excellent reputation, and a very strong client base. The deal involved working with the principals of Pereira O’Dell in the buyout of their company’s shares from the Omnicom Group and subsequent acquisition by the Serviceplan Group.
This transaction follows the recent completed deal announcements from Ciesco including: the sale of Rightspend, a SaaS based marketing procurement technology platform to LDC Private Equity; the sale of Mediaxplain, the leading Amsterdam- based full service media and marketing agency; and the sale of Mavens, the London based data and analytics consultancy to Kantar, the world’s leading data, insights and consulting company recently acquired by Bain Capital.
© CIESCO LIMITED REGISTERED IN ENGLAND & WALES NO. 07243195.