We have developed a unique market-leading software tool to help companies better manage their marketing agency relationships and deliver material cost savings and transparency around spend. Whilst we have grown significantly in recent years, there is a real opportunity for us to scale quickly, drive our technology development at a faster pace, and expand into new geographies.

LDC’s experience of backing tech and media companies gives us great confidence in our future partnership with the private equity house. LDC will help us capitalise on the huge opportunity we have to further develop our software offering to become a world-leading marketing procurement platform.”

The Ciesco team have been an invaluable partner. Their knowledge of and relationships within the sector and transactional expertise in managing the process was instrumental in delivering us a great partner in LDC.”

The impressive client base and track record that Iain and his team have developed speaks for itself. The business model and proprietary technology, coupled with a highly scalable proposition, means the business is well-placed to expand and build on its success to date. We look forward to partnering with the business in the next stage of its growth journey.”

We are delighted that the investment into RightSpend has been completed by LDC. The outcome gives the CEO Iain Seers strong backing for the next stage in the business’s growth, for which there are multiple opportunities, and gives the founder vendors a very positive exit deal. The fact that the transaction was carried out in the current challenging Covid-19 environment is a testament to the strength of RightSpend’s product offering and the determined and dedicated approach by all parties involved in the process to secure a great result.”

This transaction further highlights the very strong appetite in the sector for businesses that leverage the use of data and technology. Ciesco has strong expertise in the sector and has relationships with both Strategic Buyers and Private Equity Investors looking to invest in this space. The RightSpend transaction follows the recent deal announced in this space by Ciesco, the sale of Data Analytics Consultancy Mavens of London to Kantar, one of the leading Data, Insights and Consultancy Companies backed by Bain Capital Private Equity.”