/ THIS TRANSACTION
Ciesco Group is pleased to announce the successful completion of its latest cross-border assignment, advising McCann Worldgroup, the leading global marketing communications group that is part of NYSE-listed Interpublic Group, on the sale of its Nordic operations spanning across four countries: The McCann agencies involved in the sale comprise of McCann in Sweden, Norway, Denmark and Finland. The businesses were acquired by I&F Grupa, based in South-eastern Europe, and will retain a relationship with McCann Worldgroup through an affiliate status, as part of I&F McCann Grupa.
Ciesco acted as the exclusive financial advisor to McCann Worldgroup. This transaction further highlights Ciesco Group’s international reach in the media, marketing, digital and technology sectors and experience advising both multinational companies and independent agencies.
/ MCCANN WORLDGROUP
McCann Worldgroup, part of the Interpublic Group, is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson, MRM//McCann, Momentum Worldwide, McCann Health, CRAFT, UM, Weber Shandwick, FutureBrand, ChaseDesign and PMK-BNC.
/ I&F GRUPA
Founded in 1995, I&F McCann Grupa is the leading marketing communications network in South East Europe. Over 350 employees in eight countries – Serbia, Croatia, Slovenia, Macedonia, Montenegro, Bosnia & Herzegovina, Albania, Bulgaria), collaborate to integrate advertising, promotion/event marketing, design, media management, P.R., relationship management, production, programming and all forms of digital marketing.
© CIESCO LIMITED REGISTERED IN ENGLAND & WALES NO. 07243195.