We are pleased to announce the successful completion of our latest transaction, advising the shareholders of Mediaxplain*, an Amsterdam-based full-service marketing and media agency, on its sale to Serviceplan, the largest owner-operated advertising agency group in Europe.


The merger sees the formation of a new fully integrated, forward-looking agency consisting of over 100 media, tech, and creative professionals. As of the 1st of July, the Mediaxplain office in Amsterdam is named the “House of Communication”. This marks the first acquisition for Serviceplan in the Dutch market.


Founded in 2000, Mediaxplain* was started as a strategic agency by Gun Nieuwenhuis and C.C. Hage who were convinced media strategy should be of much more value to clients than simply buying media. Twenty years later, the company is now widely regarded as the number one agency in Netherlands by reputation. As both a key differentiator and industry leading, the influential strategy work consistently receives praise from their clients which include the likes of Bolletje, Storytel, Binck Bank, Van Gogh Museum and Efteling, amongst others.

Mediaxplain* is well-known for its role as the front runner in the fields of new data solutions, programmatic advertising, e-commerce, influencer and a 360-degree view on media. It has gained valuable experience in recent years managing international clients and working in the international environment.


Ciesco acted as an exclusive adviser to Mediaxplain* shareholders in this transaction. This transaction is a testament to Ciesco’s expertise in advising companies in the digital, media, marketing and technology sectors, which follows Mavens of London’s sale to Kantar earlier this year.

Commenting on the Mediaxplain-Serviceplan deal, Chris Sahota, CEO of Ciesco, remarks: “We are delighted to announce another successful transaction completion, Ciesco advised the shareholders of Mediaxplain*, the leading Amsterdam based independent full-service marketing and media agency. Ciesco were able to bring together two leading independent entrepreneurial agencies to create a new local and international offering in the Netherlands. Amsterdam is fast becoming one of the most important international hubs for media and creativity.”

/ About Mediaxplain*

Mediaxplain* is an independent, full-service marketing and media agency that pioneers the market. The agency’s mission: to make clients more successful with the help of media and marketing. They do this by offering them control over the integrated use of all means of communication and always in an effective and high-profile way: innovative and often clearly different. Mediaxplain* is also open 7 days a week: after all, the target group of almost every client is also the target group at weekends.


The Serviceplan Group is the leading independent agency group in Europe. Founded 50 years ago as an advertising agency, Serviceplan quickly developed the concept of the “House of Communication” – the only completely integrated agency model in Germany to date that combines all modern communication disciplines under one roof: whether brand strategists, creative, media, digital or technology experts, market researchers, PR consultants or sales professionals. With 24 of its own locations as well as established partnerships, the Serviceplan Group is represented in a total of 35 countries worldwide and all major economic areas.