/ THIS TRANSACTION
We are delighted to announce our latest transaction, advising MediaPath, a leading global media consulting company specialising in agency selection processes, media performance measurement, and media benchmarking delivered through technology-enabled services, on its sale to Ebiquity Plc.
The acquisition accelerates Ebiquity’s vision to become a fully integrated world leader in media investment analysis, with a formidable breadth and depth of media talent, global reach and national market expertise, and further strengthens the combined group’s position as the world leader in media investment analysis.
MediaPath’s founder, Susanne Elias, has 24 years of experience operating in the media space and joins the Ebiquity Executive Leadership team as Chief Business Integration Officer. MediaPath will also re-brand as Ebiquity soon after completion.
/ CIESCO'S ROLE
Ciesco was the exclusive sell-side advisor for MediaPath and was selected based on its specialist sector expertise.
The transaction marks Ciesco’s third deal in this vertical market, after the acquisitions of Right Spend by LDC, and of Mediasense by Apiary.
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