Ciesco's Chris Sahota on the key themes that are impacting the shape of the marketing industry
Debate over the potential implementation of the so-called “Amazon tax” has thrown light not just on the poor health of physical retail, but on other distinct and major trends driven by the pandemic, as well as their implications. In the face of this upheaval, businesses will change, and keep changing. And the agencies that support them and speak on their behalf must do the same.
For all the talk of a “return to normal”, or even a “new normal”, it looks increasingly likely that we will emerge into a world defined by constant change and unpredictability. Perhaps the only thing “normal” about the “new normal” is that nothing will stay normal for long.